\u0130\u015f d\u00fcnyas\u0131nda en tehlikeli yan\u0131lg\u0131lardan biri \u015fudur:<\/p>\n
K\u00e2r eden \u015firketlerin g\u00fc\u00e7l\u00fc oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcr.<\/p>\n
Oysa i\u015f hayat\u0131 bize farkl\u0131 \u00f6rnekler g\u00f6stermi\u015ftir.<\/p>\n
Y\u00fcksek k\u00e2rl\u0131l\u0131k a\u00e7\u0131klayan \u015firketler zor duruma d\u00fc\u015febilmi\u015ftir.<\/p>\n
Buna kar\u015f\u0131l\u0131k d\u00fc\u015f\u00fck k\u00e2rl\u0131l\u0131kla \u00e7al\u0131\u015fan baz\u0131 i\u015fletmeler y\u0131llarca ayakta kalabilmi\u015ftir.<\/p>\n
\u00c7\u00fcnk\u00fc \u015firketlerin hayat\u0131n\u0131 belirleyen tek unsur k\u00e2r de\u011fildir.<\/p>\n
Nakit ak\u0131\u015f\u0131d\u0131r.<\/p>\n
Asl\u0131nda bir\u00e7ok i\u015fletme sahibi bilan\u00e7osuna bakt\u0131\u011f\u0131nda ilk olarak k\u00e2r rakam\u0131n\u0131 g\u00f6r\u00fcr.<\/p>\n
Bu anla\u015f\u0131labilir bir durumdur.<\/p>\n
Sonu\u00e7ta k\u00e2r, yap\u0131lan faaliyetlerin sonucunu g\u00f6sterir.<\/p>\n
Ancak \u015firketlerin g\u00fcnl\u00fck hayat\u0131 bilan\u00e7o ile de\u011fil, nakit ile y\u00f6netilir.<\/p>\n
Personel maa\u015flar\u0131 nakitle \u00f6denir.<\/p>\n
Vergiler nakitle \u00f6denir.<\/p>\n
Tedarik\u00e7iler nakitle \u00f6denir.<\/p>\n
Krediler nakitle \u00f6denir.<\/p>\n
Hi\u00e7bir banka \u015firketin muhasebe k\u00e2r\u0131n\u0131 tahsil etmez.<\/p>\n
Nakitini tahsil eder.<\/p>\n
\u0130\u015fte bu nedenle baz\u0131 \u015firketler k\u00e2rl\u0131 olduklar\u0131 halde zorlan\u0131rken, baz\u0131 \u015firketler daha d\u00fc\u015f\u00fck k\u00e2rl\u0131l\u0131kla faaliyet g\u00f6stermelerine ra\u011fmen g\u00fc\u00e7l\u00fc kalabilir.<\/p>\n
\u00c7\u00fcnk\u00fc bir \u015firketin elde etti\u011fi k\u00e2r ile kasas\u0131na giren para her zaman ayn\u0131 \u015fey de\u011fildir.<\/p>\n
\u00d6zellikle h\u0131zl\u0131 b\u00fcy\u00fcme d\u00f6nemlerinde bu fark daha da belirgin hale gelir.<\/p>\n
Sat\u0131\u015flar artar.<\/p>\n
Ciro y\u00fckselir.<\/p>\n
Yeni m\u00fc\u015fteriler kazan\u0131l\u0131r.<\/p>\n
\u0130lk bak\u0131\u015fta her \u015fey yolunda g\u00f6r\u00fcn\u00fcr.<\/p>\n
Fakat tahsilatlar gecikmeye ba\u015flad\u0131\u011f\u0131nda tablo de\u011fi\u015fir.<\/p>\n
\u015eirket b\u00fcy\u00fcmektedir.<\/p>\n
Ama nakit \u00fcretememektedir.<\/p>\n
\u0130\u015fte bir\u00e7ok i\u015fletmenin fark etmeden i\u00e7ine d\u00fc\u015ft\u00fc\u011f\u00fc risk burada ba\u015flar.<\/p>\n
Asl\u0131nda i\u015f d\u00fcnyas\u0131nda ya\u015fanan bir\u00e7ok krizin temelinde zarar de\u011fil, nakit y\u00f6netimi problemi vard\u0131r.<\/p>\n
K\u00e2rs\u0131zl\u0131k elbette bir risktir.<\/p>\n
Ancak nakit yetersizli\u011fi \u00e7o\u011fu zaman daha h\u0131zl\u0131 sonu\u00e7 \u00fcretir.<\/p>\n
Bu nedenle g\u00fc\u00e7l\u00fc \u015firketler yaln\u0131zca sat\u0131\u015f rakamlar\u0131n\u0131 takip etmez.<\/p>\n
Tahsilat h\u0131zlar\u0131n\u0131 takip eder.<\/p>\n
\u00d6deme vadelerini takip eder.<\/p>\n
Stok devir h\u0131zlar\u0131n\u0131 takip eder.<\/p>\n
Nakit d\u00f6n\u00fc\u015f s\u00fcrelerini takip eder.<\/p>\n
\u00c7\u00fcnk\u00fc bilirler ki b\u00fcy\u00fcme ancak nakitle s\u00fcrd\u00fcr\u00fclebilir.<\/p>\n
Burada dikkat edilmesi gereken ba\u015fka bir konu daha vard\u0131r.<\/p>\n
Her b\u00fcy\u00fcme sa\u011fl\u0131kl\u0131 b\u00fcy\u00fcme de\u011fildir.<\/p>\n
Baz\u0131 \u015firketler b\u00fcy\u00fcrken zenginle\u015fir.<\/p>\n
Baz\u0131lar\u0131 ise b\u00fcy\u00fcrken fakirle\u015fir.<\/p>\n
Bu ilk bak\u0131\u015fta \u00e7eli\u015fkili gibi g\u00f6r\u00fcn\u00fcr.<\/p>\n
Ancak tahsilat\u0131n yava\u015f, finansman maliyetinin y\u00fcksek oldu\u011fu ortamlarda b\u00fcy\u00fcme ilave nakit ihtiyac\u0131 yaratabilir.<\/p>\n
Ve kontrol edilmedi\u011finde i\u015fletmeyi zorlayabilir.<\/p>\n
Bu nedenle \u015firket sahiplerinin kendilerine zaman zaman \u015fu soruyu sormas\u0131nda fayda vard\u0131r:<\/p>\n
\u201cK\u00e2r ediyor muyuz?\u201d<\/p>\n
sorusundan \u00f6nce,<\/p>\n
\u201c\u00dcretti\u011fimiz k\u00e2r nakde d\u00f6n\u00fc\u015f\u00fcyor mu?\u201d<\/p>\n
sorusunu sormalar\u0131 gerekir.<\/p>\n
\u00c7\u00fcnk\u00fc i\u015fletmelerin gelece\u011fini \u00e7o\u011fu zaman gelir tablosundaki rakamlar de\u011fil, kasadaki ger\u00e7ek nakit belirler.<\/p>\n
K\u00e2r bir sonu\u00e7tur.<\/p>\n
Nakit ise hayatt\u0131r.<\/p>\n
Ve i\u015f d\u00fcnyas\u0131nda hayatta kalabilen \u015firketler, \u00e7o\u011fu zaman bu fark\u0131 erken anlayabilenlerdir.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130\u015f d\u00fcnyas\u0131nda en tehlikeli yan\u0131lg\u0131lardan biri \u015fudur: K\u00e2r eden \u015firketlerin g\u00fc\u00e7l\u00fc oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcr. Oysa i\u015f hayat\u0131 bize farkl\u0131 \u00f6rnekler g\u00f6stermi\u015ftir. Y\u00fcksek k\u00e2rl\u0131l\u0131k a\u00e7\u0131klayan \u015firketler zor duruma d\u00fc\u015febilmi\u015ftir. Buna kar\u015f\u0131l\u0131k d\u00fc\u015f\u00fck k\u00e2rl\u0131l\u0131kla \u00e7al\u0131\u015fan baz\u0131 i\u015fletmeler y\u0131llarca ayakta kalabilmi\u015ftir. \u00c7\u00fcnk\u00fc \u015firketlerin hayat\u0131n\u0131 belirleyen tek unsur k\u00e2r de\u011fildir. Nakit ak\u0131\u015f\u0131d\u0131r. Asl\u0131nda bir\u00e7ok i\u015fletme sahibi bilan\u00e7osuna bakt\u0131\u011f\u0131nda ilk olarak […]<\/p>\n","protected":false},"author":1,"featured_media":2164,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[137],"tags":[],"translation":{"provider":"WPGlobus","version":"2.8.1","language":"en","enabled_languages":["tr","en"],"languages":{"tr":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"\n